FSAUGUSTA
In September 2008, LUXURY FASHION FINE JEWELLERY BRAND – FSAugusta launched at IJL London, by Design-Duo Zinzi Coetzee and Ursula Horton. Since then the FSA Brand has fast become a force to be reckoned with in the Jewellery World. Propelling a formidable, unforgettable, instantly wearable, confident, cheeky and indulgent approach to jewellery design, that is on a journey set to achieve international stardom.

"FSAugusta have created an attention seeking fun collection - the one thing that everyone in the market place is looking for."
STEPHEN WEBSTER, 2009

DESIGN-DUO
Zinzi and Ursula, originally studied Fashion and Design at Central Saint Martins (2001 – 2005). It is their savvy, outlandish fashion perspective that injects a cheeky delicious indulgence into their jewellery. With different yet colliding tastes, the Design-duo have created an exciting and dichotic brand personality that is a reflection of their combined individual styles, tastes and visions. Zinzi is half South African, half English, whilst Ursula is half Chinese, half English. The Designers describe the personality of their Brand as ‘schizophrenic with a classical undercurrent.’ Striving to break the boundaries between disposable Costume Jewellery and traditional Fine Jewellery, beautifully bold mixing traditional hand craftsmanship with modern technologies, the FSA Brand offers pieces that are perfect and unique.

What excites you most about the FSAugusta Brand?
“I love how Zinzi and I can translate our ideas and inspirations into jewellery that is a wonderful mix of originality and luxury. Our brand is constantly moving forward and our Seasonal Collections reflect the need for jewellery that is intelligent, witty and refreshing in the market, whilst building on a signature style that gives birth to timeless future jewellery classics.” URSULA

What has been your proudest moment yet since the launch of FSAugusta in September 2008?
“I think the proudest moment has to be when we became an International Brand as that had always been what both of us wanted for the brand, and to have taken that from a dream to reality was very exciting, although I am focused on world domination, we have made a good start!!” ZINZI

COLLECTIONS

LUXURY FASHION FINE JEWELLERY
Made with 18crt gold, diamonds and precious stones
'Formidable, unforgettable, instantly wearable'

LUXURY FASHION JEWELLERY
Made with 18crt gold, 925 silver and gemstones.
'Confident, cheeky & indulgent'


SILVER CLASSICS (New)
Made with 925 silver and precious stones.
'Easy wearing, Fine signature pieces'

SEASONS

INFAMOUS SEASON
FSAugusta’s INFAMOUS SEASON launched in 2008-2009 takes an eclectic inspiration from Chinese Golden Pigs, melting misshapen surrealism that is Salvador Dali and the outlandishness of ‘Chaviness’ and ‘Bling’ culture. Presented in a Sunkist California colour palette of 18crt red and yellow gold and 925 silver, splashed with a hue of red, yellow, brown and white precious stones such including Citrines, Mexican fire opals, Garnets and Sapphires, offset with a sprinkling of black and yellow Diamonds. The INFAMOUS SEASON gave rise to the iconic Pig Rings, the Beguiling Dali Bangles and the eye-catching Dali Facet Studs that have been featured in the magazine and online editorials of Vogue, Elle, Vanity Fair, Nylon and Grazia to name but a few and worn by Hollywood Star, Zoë Saldana of Avatar, Rock Chick Kelly Osborne and Jewellery Magpie and DJ Presenter Fearne Cotton in the UK.

GLITZ SEASON
FSAugusta’s GLITZ SEASON released in 2009-2010 takes inspiration from a selection of glamorous icons that include Grace Kelly, Marilyn Monroe, and hot lady right now Lady Ga Ga, provoking a mood of alluring ritzy glitz. In a glittering colour pallet of 18crt Yellow and White Gold and icy silvers, set with sparkling pink Sapphires, opulent Amethysts, warm raspberry Rhodolites, zealous greens and sky blue precious stones and gemstones. The GLITZ SEASON draws on the shiny playful wit of artist Jeff Koons seeing the release of FSA’s fabulous JK Cocktail Rings and the flashiness of the Wynn Hotel, prompting the release of FSA’s swanky Wynn Loop necklaces, rings and earrings. Playing with the pizazz of scale, there are two lizards in the Collection; a bold hatching Kimodo Dragon, and a tiny Thorny Devil lizard both of which have been exquisitely handcrafted, already featuring in You Magazine, Retail Jeweller and the Telegraph.

CHRONOLOGY
2010 NOMINATED 'New Designer of the Year' UK Jewellery Awards (May)
2010 New SILVER CLASSICS Collection Launched from the GLITZ SEASON during LFW (Feb)
2010 New SEASON GLITZ SEASON Launched at FSA Showroom London during LFW (Feb)

2009 Show new GLITZ SEASON & INFAMOUS SEASON at International Jewellery London (Sep)
2009 FINALIST ‘Young Jewellery Designer of the Year’ UK Jewellery Awards (Jul)
2009 FINALIST ‘Young Jewellery Designer of the Year’ UK Jewellery Awards (Jun)
2009 Participate in Rising Gems Showcase Event for Coutts London Jewellery Week at Liberty London (Jun)
2009 Design the Borneo Orang-utan Ring and Pendant sponsored by Swarovski for World Land Trust with Rising Gems (Jun)
2009 WINNER ‘Coutts New Jewellers Award’ (May)
2009 Show INFAMOUS SEASON at Collections, London (Jan)
2009 WINNER ‘Highly Commended Designer of the Year’ Sponsored by Stephen Webster (Jan)

2008 FINALIST ‘Best Young UK Designer, Italian Jewellery Awards (Nov)
2008 FSAugusta is Launched, INFAMOUS SEASON at International Jewellery, London (Sep)
2008 Design-duo Graduate with Masters in Design Management (Feb)

PRESS & CELEBRITY FANS

FSAugusta has featured in the pages and online editorials of publications including UK Vogue, UK Harpers, UK Elle, Vanity Fair, JFW, TJF, Sphere, Grazia, Telegraph, Company, Retail Jeweller, Jeweller and WGSN. Celebrity fans of FSAugusta include Daisy Lowe, Ferne Cotton, Fergie, and Rihanna in the US.
Click PRESS & BLOG to see more

'We were instantly attracted to the FSAugusta collection because it was the perfect fusion of edgy and chic.
The Pig Ring is just superb and we can not get enough of the Dali Facet Bangles. We're thrilled to be working with FSAugusta"
TRUTH BE TOLD INC, USA PR

FSAUGUSTA BLOG
Click on to PRESS & BLOG for weekly updates on the FSAugusta Brand, Designers, New Jewellery, Behind the Scenes Pictures and Events. Make sure to click on FRANCESCA LOVES . . updates on Fashion, Lifestyle and Celebrities to name but a few.

QUALITY & CARE
FSAugusta jewellery is made to be perfect and unique. Mixing modern technology with traditional hand craftsmanship each piece boasts quality and individuality that is the nature of the designs and the manufacturing process.  The Fashion Jewellery is made with 3 and 5 microns of 18crt yellow gold plate.  The 18crt red gold plate colour is achieved by a coating that contains a small content of copper. Typically red plate is less hardwaring than yellow.   Ensure the quality and care of plated jewellery by avoiding abrasive contact or chemicals. FSA offers a re-plate and re-polish service for its Fashion Jewellery, contact the Brand for a quotation.