FSAUGUSTA

In September 2008, LUXURY FASHION FINE JEWELLERY BRAND – FSAugusta launched at IJL London, by Design-Duo Zinzi Coetzee and Ursula Horton. Since then the FSA Brand has fast become a force to be reckoned with in the Jewellery World. Propelling a formidable, unforgettable, instantly wearable, confident, cheeky and indulgent approach to jewellery design, that is on a journey set to achieve international stardom.

"FSAugusta have created an attention seeking fun collection - the one thing that everyone in the market place is looking for."
STEPHEN WEBSTER, 2009

DESIGN-DUO

Zinzi and Ursula, originally studied Fashion and Design at Central Saint Martins (2001 – 2005). It is their savvy, outlandish fashion perspective that injects a cheeky delicious indulgence into their jewellery. With different yet colliding tastes, the Design-duo have created an exciting and dichotic brand personality that is a reflection of their combined individual styles, tastes and visions. Zinzi is half South African, half English, whilst Ursula is half Chinese, half English. The Designers describe the personality of their Brand as ‘schizophrenic with a classical undercurrent.’ Striving to break the boundaries between disposable Costume Jewellery and traditional Fine Jewellery, beautifully bold mixing traditional hand craftsmanship with modern technologies, the FSA Brand offers pieces that are perfect and unique.

What excites you most about the FSAugusta Brand?
“I love how Zinzi and I can translate our ideas and inspirations into jewellery that is a wonderful mix of originality and luxury. Our brand is constantly moving forward and our Seasonal Collections reflect the need for jewellery that is intelligent, witty and refreshing in the market, whilst building on a signature style that gives birth to timeless future jewellery classics.” URSULA

What has been your proudest moment yet since the launch of FSAugusta in September 2008?
“I think the proudest moment has to be when we became an International Brand as that had always been what both of us wanted for the brand, and to have taken that from a dream to reality was very exciting, although I am focused on world domination, we have made a good start!!” ZINZI

COLLECTIONS

FSAugusta Annual SEASONS are presented under the following:

LUXURY FASHION FINE JEWELLERY
Made with 18crt gold, diamonds and precious stones
‘Formidable, unforgettable instantly wearable’

LUXURY FASHION JEWELLERY
Made with 18crt gold, 925 silver and gemstones.
‘Confident, cheeky & indulgent’

SILVER CLASSICS (New)
Made with 925 silver and precious stones.
‘Easy wearing, Fine signature pieces’

SEASONS

SEASON ONE (SS09 & AW09) Launched in 2008-2009

The FSAugusta Launch Collections were inspired by Artist Salvador Dali, especially his misshapen melting objects, offset with sharp lines and facets, Chinese golden pigs and the outlandishness of Rn’B bling culture. Offered in a Sunkist California colour palette of 18crt yellow and red gold, mixing shades of crimson red, orange, yellow white and black precious stones and diamonds. Highlights of SEASON ONE include the infamous, loveable Pig Rings, the beguiling Dali Bangles and the Signature Dali Facet Bangles and Earrings.

SEASON TWO (SS10 & AW10) Launched in 2009-2010 (New)

The Designers selected a collection of glamorous women including Grace Kelly, Marilyn Monroe, Princess Diana and Lady Ga Ga all of whom have somehow inspired and provoked design stimulation. SEASON TWO, draws on the shiny playful wit of artist Jeff Koons and the unashamed flashy glitz of the Wynn Hotel. Playing with scale, there is a hatching Kimodo dragon, and a tiny Thorny Devil lizard both of which have been exquisitely handcrafted. FSAugusta’s SEASON TWO colour palette encompasses vibrant raspberry and soft pink tones offset with zealous greens and opulent purples, working in 18crt yellow and white gold, 18crt yellow gold plate and 925 silver. Highlights of SEASON TWO include the Signature FSA Bow, the Wynn Loops and the glitzy Wynn and JK Cocktail Rings.

CHRONOLOGY

2008 Design-duo Graduate with Masters in Design Management (Feb)
2008 FSAugusta is Launched, SEASON ONE SS09 at International Jewellery, London (Sep)
2008 FINALIST ‘Best Young UK Designer, Italian Jewellery Awards (Nov)

2009 Show SEASON ONE SS09 & AW09 at Collections, London (Jan)
2009 WINNER ‘Highly Commended Designer of the Year’ Sponsored by Stephen Webster (Jan)
2009 WINNER ‘Coutts New Jewellers Award’ (May)
2009 Design the Borneo Orang-utan Ring and Pendant sponsored by Swarovski for World Land Trust with Rising Gems (Jun)
2009 Participate in Rising Gems Showcase Event for Coutts London Jewellery Week at Liberty London (Jun)
2009 NOMINATATED ‘Young Jewellery Designer of the Year’ UK Jewellery Awards (Jun)
2009 FINALIST ‘Young Jewellery Designer of the Year’ UK Jewellery Awards (Jul)
2009 Show new SEASON TWO SS10 & SEASON ONE SS10, AW09 at International Jewellery London (Sep)

2010 New SEASON TWO AW10 Launched at FSA Showroom London during LFW (Feb)
2010 New SILVER CLASSICS Collection Launched for SEASON TWO during LFW (Feb)

PRESS & CELEBRITY FANS

FSAugusta has featured in the pages and online editorials of publications including UK Vogue, UK Harpers, UK Elle, Vanity Fair, JFW, TJF, Sphere, Grazia, Telegraph, Company, Retail Jeweller, Jeweller and WGSN. Celebrity fans of FSAugusta include Daisy Lowe, Ferne Cotton, Fergie, and Rihanna in the US.

Click PRESS & BLOG to see more

'We were instantly attracted to the FSAugusta collection because it was the perfect fusion of edgy and chic.
The Pig Ring is just superb and we can not get enough of the Dali Facet Bangles. We're thrilled to be working with FSAugusta"
TRUTH BE TOLD INC, USA PR

FSAUGUSTA BLOG

Click on to PRESS & BLOG for weekly updates on the FSAugusta Brand, Designers, New Jewellery, Behind the Scenes Pictures and Events. Make sure to click on FRANCESCA LOVES . . updates on Fashion, Lifestyle and Celebrities to name but a few.

QUALITY & CARE

FSAugusta jewellery is made to be perfect and unique. Mixing modern technology with traditional hand craftsmanship each piece boasts quality and individuality that is the nature of the designs and the manufacturing process.  The Fashion Jewellery is made with 3 and 5 microns of 18crt yellow gold plate.  The 18crt red gold plate colour is achieved by a coating that contains a small content of copper. Typically red plate is less hardwaring than yellow.   Ensure the quality and care of plated jewellery by avoiding abrasive contact or chemicals. FSA offers a re-plate and re-polish service for its Fashion Jewellery, contact the Brand for a quotation.